Tuesday, 27 September 2011

SEO Study materials

Tips For Creating a Seo friendly website

Step 1. Website analysis - analyse your website thoroughly before publishing it.

Step 2. Keyword Research - use Google Adwords to find good keywords with low competition.

Step 3. Google Webmaster Tools account - setup & monitor progress.

Step 4. Add Emphasis with Header Tags - try to use h1-h5 header tags to make content stand out.

Step 5. Bold font - make important things stand out by making them bold.

Step 6. Canonicalization - avoid duplicate content using Google's new meta tag.

Step 7. Competition Analysis - check out what your competition has.

Step 8. CSS Validation - make sure your CSS is perfect before publishing.

Step 9. HTML Code Clean Up & Optimization - make it perfect!

Step 10. Image & Hyper link Optimization - very important that your hyper links are accurate and descriptive.

Step 11. Link Validation - validate every internal link on your site!

Step 12. Meta Description Tag Optimization - make your description short, informative and to the point.

Step 13. Meta Keywords Tags Optimization - Google do not actually use the meta keywords tag what so ever so save yourself some time and don't make one!

Step 14. Navigation & Design Optimization - if your navigation is faulty, people won't use your site.

Step 15. PR Sculpting - PR is really not that important if you don't care about link juice.

Step 16. Robots.txt Optimization - use Google web master tools if you don't know how to make a robots.txt

Step 17. Title Tag Optimization - remember that the title is what Google will display for your search results!

Step 18. URL Rewrite - use important keywords in the links itself!

Step 19. W3C Validation - validate your sites content!

Step 20. Link Development - develop backlinks to improve your own PR and ranking.
Post on forums such as this one, Digital Point and V7N to receive easy backlinks.

Step 21. Check Broken Links - ensure that you don't have broken links (dead links)!

Step 22. Directory Submissions - submit your site to directories for easy backlinks!

Step 23. Internal Link Structuring - use a hierarchical structure for your folders if you don't know otherwise!

Step 24. Manual Link Request to Related Sites - swap links with your competition!

Step 25. One way links - purchase one way links from PR4 sites or greater.
Directories - Easy to find, easy to buy links on!

Step 26. Count Backlinks - ensure your backlinks are steadily increasing using a backlink checker.

Step 27. Local Search Engine Optimization - make sure that Google list your site locally if you are a local business!

Step 28. Website Usability & Conversion - calculate your conversion rate, then improve it.
Number of visitors divided by the number of sales eg. 100 visitors and 5 sales = 100/5 = 5% conversion rate.

Step 29. Installing Usability Tools on Website - easier it is, the more likely users will return!

Step 30. Monthly Website Conversion Tracking - ensure your website is working and profitable!
Number of visitors divided by of sales eg 50 visitors and 5 sales = 50/5 = 10% conversion rate.

Step 31. Optimization for Multiple Browsers - it may look good in your browser but not in others.

Step 32. Article Submission - submit articles containing your link to article directories!

Step 33. Blog Comment on Relevant Blogs - high PR blogs are a great source of backlinks.

Step 34. Blog Designing for the website - create a blog about your website and fill it with content.

Step 35. Blog Submission - submit your blog to directories and ping it ever once and a while.

Step 36. Classified submission - submit your site to free classified ads!

Step 37. Create Promotional pages on hub pages - quick and easy!

Step 38. Social Network Marketing - take advantage of groups catered to your niche.

Step 39. Paid Submission - pay someone to submit your site to directories for you!

Step 40. Press Release - create a press release and submit it.

Step 41. RSS Feeds - submit RSS feeds!

Step 42. Social Bookmarking - Pligg sites are a great way to get quick backlinks for free.

Step 43. Video Submission - use videos on sites such as youtube to promote your site or product!

Step 44. Content Writing & Optimization - optimize your content for your keywords/niche.

Step 45. Blog Writing - fill your blog with quality information.

Step 46. Content Modification - if someone else's is better, beat them with better content.

Step 47. Website Spell Check - this is crucial, never publish without a spell check first!

Step 48. XML Site Map Creation & Submission - create a sitemap and upload if to your site then submit it to the search engines!

Step 49. Check server headers - make sure people can access your site without errors.

Step 50. Check Search Engine Road Blocks - web master tools will inform you of crawling errors.

Step 51. Check PR of site to see how you are doing!

10 Important Web Design Tips For a SEO Friendly Website

1. Avoid creating menu on the left-hand side of a website. If unavoidable, an alternative way is to put some text with rich keywords at the top or above the left-hand menu so that this text will be the first thing to read by search engines.
2. Headlines are rated more important than the rest of the web page by search engines. To take advantage of this, you should have your keywords in the page headline. Since the header tag (h1) is quite large, you should format it to make it smaller.
3. Every page should contain the "title" and "description" tags with good keywords to describe the page content. The number of words for the title should not exceed 9 and that for the description should not be more than 20 words in order to keep within the limits of most search engines.
4. Try not to use Flash when possible. Flash cannot be read by the search engines to date and will cause slow page loading time and makes people run away
5. Think twice on how to use graphics. Make them relevant to your content and use an Alt tag containing the relevant keyword(s).
6. Do not only use images to link out. You should always use text links to link out to important content on your web site. Spiders can follow image links, but like text links more though.
7. Avoid using frames. Some search engines cannot spider web pages with frames at all. For the other search engines that can, they can have problems spidering it and sometimes they too cannot index the web page.
8. Avoid using too complex tables when laying out your page but to keep them simple for the spiders. There are some engines which find it difficult to navigate through to the other pages on your website if the navigation bar is too complicated.
9. Use external Cascading Style Sheets and Java Script files to reduce page size and make the download time much faster. It will allow the spider to index your web page faster and can help your ranking.
10. Use standard HTML. Software such as FrontPage, Dreamweaver or a WYSIWYG editor will often add unnecessary scripting codes that will make the page larger than it needed and make it harder to crawl. It will sometimes add codes that can't be read by search engines, causing the spider not to index the page or not index the whole web page. If to use, you should use those web page creator software wisely with a good understanding of html.


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